with the elections of tod. History has a habit of repeating itself, as we saw last year in the US. But this time around it’s become almost impossible to escape fake news. Social media ensures that fake news is spread faster than ever and has a continually increasing impact on the world. Analysis by BuzzFeed News identified the top performing fake news story on Facebook in 2016 as “Obama Signs Executive Order Banning the Pledge of Allegiance in Schools Nationwide”. Published by a fake news site created to resemble ABC News, it garnered over 2.1 million shares, comments and reactions in just two months. Even worse, during the final three months of the US presidential campaign, the top-performing fake election news stories on Facebook generated more engagement than the top stories from 19 major news outlets combined! Research by BuzzFeed amongst over 3,000 US adults found that fake news headlines fooled American adults about 75% of the time, with those citing Facebook as thei...
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